Land Rover marks a significant milestone as the Discovery reaches its 35th anniversary. This iconic seven-seat SUV, which debuted at the Frankfurt Motor Show in 1989, continues to set the standard for versatility, innovation, and family-friendly functionality. A Special Edition for a Special Anniversary To honor 35 years of exceptional performance and ingenuity, Land Rover introduces the limited 35th Anniversary Edition of the Discovery. This exclusive model is distinguished by unique ‘XXXV’ badging, bespoke treadplates, and design elements inspired by the Metropolitan Edition. The special edition features Bright Atlas detailing on the grille, Hakuba Silver lower bumper inserts, and 22-inch Diamond Turned alloy wheels with Gloss Grey detailing, among other enhancements. Enhanced Performance with the New D350 Engine The Discovery lineup now includes the powerful D350 engine, a 3.0-litre Ingenium six-cylinder diesel delivering 257kW of power—37kW more than the outgoing D300. With a torque increase to 700Nm, this new engine propels the Discovery from 0-100km/h in just 6.3 seconds. This addition joins the existing P360 petrol model, offering a choice of advanced propulsion systems. Unmatched Comfort and Convenience The Discovery’s commitment to comfort and convenience is reflected in the latest specification updates across the range. All models now feature powered adjustable seats with driver memory function and an electrically adjustable steering column. Inside, the 35th Anniversary Edition boasts luxurious features such as a Head-up Display, heated steering wheel, wireless device charging, a front cooler compartment, and four-zone climate control. The cabin is further enhanced with Titanium Mesh trim detailing and extended Windsor leather upholstery in Light Oyster and Ebony. A Legacy of Innovation and Safety Since its inception, the Discovery has been a pioneer in SUV safety and technology. It introduced industry-first Active Cornering Enhancement (ACE) technology in 1998 and was the first SUV to offer twin airbags for front seat passengers. Land Rover’s Terrain Response technology, debuted in 2004, remains a cornerstone of Discovery’s capability, allowing drivers to optimize vehicle settings for various driving conditions. Proven Capability and Versatility The Discovery’s reputation for versatility and capability is well-earned. From supporting search and rescue operations with the Austrian Red Cross to towing a 110-tonne road train in the Australian Outback, the Discovery has consistently demonstrated its prowess. With a 3,500kg towing capacity and Advanced Tow Assist technology, it remains the go-to choice for demanding tasks. Tailored for Adventure Land Rover offers a comprehensive range of accessories to enhance the Discovery’s versatility. The ‘For Dogs’ pack ensures comfort for canine companions, while the ‘Biking Adventures’ pack is perfect for cycling enthusiasts. These additions, combined with the vehicle’s all-terrain capabilities, make the Discovery the ultimate family adventure SUV. Order Now The Discovery 35th Anniversary Edition is now available for order, with prices starting from R1,808,400 in South Africa. This special edition, along with the enhanced range, continues Land Rover’s tradition of delivering vehicles that turn everyday journeys into exceptional experiences. For more information, visit Land Rover's Discovery page. Conclusion As the Discovery celebrates its 35th anniversary, it remains a benchmark in the SUV segment, combining luxury, performance, and unparalleled versatility. Whether navigating urban streets or tackling rugged terrain, the Discovery continues to redefine the family SUV experience. Celebrating 35 Years of Land Rover Discovery: A New Milestone in Versatility and Performance Land Rover marks a significant milestone as the Discovery reaches its 35th anniversary. This iconic seven-seat SUV, which debuted at the Frankfurt Motor Show in 1989, continues to set the standard for versatility, innovation, and family-friendly functionality. A Special Edition for a Special Anniversary To honor 35 years of exceptional performance and ingenuity, Land Rover introduces the limited 35th Anniversary Edition of the Discovery. This exclusive model is distinguished by unique ‘XXXV’ badging, bespoke treadplates, and design elements inspired by the Metropolitan Edition. The special edition features Bright Atlas detailing on the grille, Hakuba Silver lower bumper inserts, and 22-inch Diamond Turned alloy wheels with Gloss Grey detailing, among other enhancements. Enhanced Performance with the New D350 Engine The Discovery lineup now includes the powerful D350 engine, a 3.0-litre Ingenium six-cylinder diesel delivering 257kW of power—37kW more than the outgoing D300. With a torque increase to 700Nm, this new engine propels the Discovery from 0-100km/h in just 6.3 seconds. This addition joins the existing P360 petrol model, offering a choice of advanced propulsion systems. Unmatched Comfort and Convenience The Discovery’s commitment to comfort and convenience is reflected in the latest specification updates across the range. All models now feature powered adjustable seats with driver memory function and an electrically adjustable steering column. Inside, the 35th Anniversary Edition boasts luxurious features such as a Head-up Display, heated steering wheel, wireless device charging, a front cooler compartment, and four-zone climate control. The cabin is further enhanced with Titanium Mesh trim detailing and extended Windsor leather upholstery in Light Oyster and Ebony. A Legacy of Innovation and Safety Since its inception, the Discovery has been a pioneer in SUV safety and technology. It introduced industry-first Active Cornering Enhancement (ACE) technology in 1998 and was the first SUV to offer twin airbags for front seat passengers. Land Rover’s Terrain Response technology, debuted in 2004, remains a cornerstone of Discovery’s capability, allowing drivers to optimize vehicle settings for various driving conditions. Proven Capability and Versatility The Discovery’s reputation for versatility and capability is well-earned. From supporting search and rescue operations with the Austrian Red Cross to towing a 110-tonne road train in the Australian Outback, the Discovery has consistently demonstrated its prowess. With a 3,500kg towing capacity and Advanced Tow Assist technology, it remains the go-to choice for demanding tasks. Tailored for Adventure Land Rover offers a comprehensive range of accessories to enhance the Discovery’s versatility. The ‘For Dogs’ pack ensures comfort for canine companions, while the ‘Biking Adventures’ pack is perfect for cycling enthusiasts. These additions, combined with the vehicle’s all-terrain capabilities, make the Discovery the ultimate family adventure SUV. Order Now The Discovery 35th Anniversary Edition is now available for order, with prices starting from R1,808,400 in South Africa. This special edition, along with the enhanced range, continues Land Rover’s tradition of delivering vehicles that turn everyday journeys into exceptional experiences. For more information, visit Land Rover's Discovery page. Conclusion As the Discovery celebrates its 35th anniversary, it remains a benchmark in the SUV segment, combining luxury, performance, and unparalleled versatility. Whether navigating urban streets or tackling rugged terrain, the Discovery continues to redefine the family SUV experience.