Maserati, the iconic Italian luxury and performance brand, is marking its 110th anniversary with a series of spectacular events at Monterey Car Week 2024. Highlighting the celebrations will be the global unveiling of a brand-new super sports car derived from the acclaimed MC20, set to debut at The Quail, A Motorsports Gathering. Additionally, Maserati will introduce the MC20 Icona to North America and deliver the first customer unit of the MCXtrema, a track-only racing marvel, at Laguna Seca. House of Maserati: A Hub of Elegance and Innovation Throughout the week, the elegant House of Maserati will serve as the brand's headquarters, offering visitors a taste of 'La Dolce Vita' with Italian hospitality. The venue will showcase the exclusive MC20 Tributo Modenese, a unique MC20 coupe celebrating Modena, Maserati's birthplace. This one-of-a-kind creation embodies the spirit and history of the brand. The House of Maserati will also host the North American launch of Maserati’s Classiche department, featuring an MC12 Special Edition that pays homage to the brand’s rich racing heritage. Guests will be treated to an impressive display of Maserati's current lineup, including the all-electric Folgore range (GranTurismo Folgore, GranCabrio Folgore, and Grecale Folgore) as well as the GranCabrio Trofeo and MC20 Cielo. Exclusive test drives of the GranCabrio Folgore, GranCabrio Trofeo, and MC20 Cielo will offer attendees a firsthand experience of Maserati’s unparalleled power and performance. Visitors can also enjoy fine wines from Maserati’s partner, Marchesi Antinori, alongside premium audio experiences from Sonus faber. The residence’s stylish furniture, provided by Giorgetti in collaboration with Robina Benson Design House, reflects Maserati’s commitment to timeless Italian luxury. The Quail: Unveiling the Future The Quail, A Motorsports Gathering, will be the stage for Maserati’s global reveal of its latest super sports car, an evolution of the MC20. This highly anticipated debut will occur during a press conference with Maserati's Global Head of Marketing & Communications, Giovanni Perosino, and Global Head of Design, Klaus Busse. The new model promises to embody Maserati’s hallmark racing performance and driving pleasure. The MC20 Icona Special Series will make its North American debut at The Quail, with only 20 units available globally. This limited edition features unique customization options inspired by the MC12 Stradale, including special livery in Bianco Audace Matte and Blu Stradale, and exclusive detailing with the Maserati Fuoriserie logo and Italian flag accents. The track-only MCXtrema, first revealed at The Quail in 2023, returns to demonstrate Maserati’s relentless pursuit of performance. The first customer unit of this racing beast will highlight Maserati's blend of luxury, technology, and raw speed. MCXtrema: First Delivery at Laguna Seca On August 17, the MCXtrema will take center stage at WeatherTech Raceway Laguna Seca. This significant event marks the first customer delivery of the MCXtrema and its debut on a North American track. Maserati's Chief Test Driver, Andrea Bertolini, will conduct a detailed walk-around and driver briefing with the new owner before taking to the track to showcase the high-power V6 3.0-L twin-turbo engine. Pebble Beach Concours d’Elegance: A Grand Finale Maserati will conclude the weekend at the Pebble Beach Concours d’Elegance on August 18, showcasing the newly unveiled super sports car on the Concept Lawn. This model, characterized by its dramatic design, reduced weight, and maximum performance, represents Maserati's vision for the future. Maserati’s 110-year legacy will also be celebrated as a featured class at the Concours, with Head of Design Klaus Busse serving as an Honorary Judge for the prestigious 'Best in Show' award. Maserati’s presence at Monterey Car Week 2024 promises to be a fitting celebration of a century and a decade of innovation, excellence, and unmatched driving pleasure.