Botswana
Botswana
GWM is making significant strides in the global automotive market, showcasing remarkable growth and a robust strategic vision. The company has achieved impressive overseas sales and substantial profit increases, driven by its high-value models and innovative market strategies. From January to June this year, GWM sold 201,500 vehicles overseas, marking a 62.59% increase compared to the same period last year. June alone saw a record-breaking 38,104 vehicles sold internationally. This surge in sales is paralleled by a projected net profit for the first half of 2024, estimated between 6.5 billion yuan and 7.3 billion yuan—a staggering increase of up to 436.26% year-on-year. After accounting for non-recurring profits and losses, the net profit is expected to range from 5 billion yuan to 6 billion yuan, reflecting a growth rate as high as 700.56%. Parker Shi, President of GWM International, emphasized the company's commitment to globalization. "GWM is a firm supporter of globalization. We will unswervingly adhere to the long-term development of overseas markets," Shi stated. He acknowledged the challenges posed by geopolitical tensions and protectionism but highlighted GWM's focus on high-value business and differentiated competition to navigate these obstacles. GWM's global strategy centers on ecological development and localized production. The company is transitioning from product and trade development to manufacturing, establishing a "1+3+N" localized production pattern. This includes three main full-process overseas factories and several KD (knock-down) factory projects in countries like Ecuador, Pakistan, Uzbekistan, and Ghana. These projects are enhancing local employment and expanding GWM's production capabilities to better serve international markets. Adaptability to local markets is key to GWM's success. The company offers a diverse product lineup tailored to various regions. Recent launches include the HAVAL JOLION PRO in Australia, South Africa, and Saudi Arabia—a dynamic urban SUV known for its advanced technology and driving quality. In Uzbekistan, the HAVAL DARGO was introduced as the first light off-road SUV, catering to both urban and off-road driving enthusiasts. GWM also opened its flagship store in Doha, Qatar, unveiling a refreshed brand image and a range of star models. In Malaysia, the TANK 300 off-road SUV made its debut, receiving high praise for its performance during test drives at the M4TREC Malaysia 4WD Training Experience Center. With a target of 500,000 overseas sales this year, GWM's exports are poised for high-quality development and substantial growth. The company's strategic initiatives and strong market presence indicate a promising trajectory for achieving its global expansion goals in 2024.