Botswana
Botswana
Fiat's 125th anniversary celebration at the historic Lingotto building in Turin was a vibrant blend of heritage and innovation, showcasing the brand's storied past and its dynamic future. On July 11, 1899, Fiat was founded in Turin, and over a century later, it continues to be a cornerstone of the automotive industry. The "Smiling to the Future" event highlighted Fiat’s resilience and adaptability, with Fiat CEO Olivier Francois laying out a bold vision for the next decade. A Look Back at 125 Years Fiat’s journey from its inception to becoming a global automotive leader was on full display. Attendees, including prominent figures like Stellantis Chairman John Elkann and CEO Carlos Tavares, reflected on the brand's impact on mobility and its consistent drive for innovation. John Elkann reminisced about Fiat's origins and its evolution from a small Turin startup to a major player in the global automotive market. Innovative Premieres: Fiat 500e Giorgio Armani and Grande Panda The event featured the world premieres of two highly anticipated models: the Fiat 500e Giorgio Armani and the Fiat Grande Panda. The 500e Giorgio Armani represents the pinnacle of Italian craftsmanship, merging the elegance of Giorgio Armani's design with Fiat's cutting-edge technology. This limited edition electric vehicle, produced at Fiat’s Mirafiori plant in Turin, boasts meticulous attention to detail and is available in exclusive colors like Dark Green Micinalised and Ceramic Greige. With features like laser-cut wood interiors and a powerful electric motor offering a range of up to 320 km, this model exemplifies luxury and sustainability. On the other hand, the Fiat Grande Panda marks the brand’s return to the global mainstream market. This new model combines Italian design with a versatile global platform, ensuring local relevance across various markets. The Grande Panda is designed to be affordable and family-friendly, with a starting price of under €25,000 for the fully electric version. Its compact size and innovative features, such as an integrated spiral charging cable, make it a practical choice for urban mobility. Casa Fiat: A Tribute to Heritage Coinciding with the anniversary, Fiat unveiled the Casa Fiat exhibition at the Pinacoteca Agnelli. This interactive display chronicles Fiat's rich history and its enduring connection to the Lingotto building. Visitors can explore thematic areas like Car Design, Architecture, and Society, immersing themselves in the brand's legacy and future aspirations. Fiat's Commitment to the Future Looking ahead, Fiat is poised to continue its tradition of innovation and customer-centric design. Olivier Francois emphasized the brand's commitment to offering iconic, affordable vehicles that meet the evolving needs of customers worldwide. The introduction of the Grande Panda is just the beginning of Fiat’s new global family of vehicles, promising a diverse range of models to cater to every market segment.