Mitsubishi Motors South Africa (MMSA) has recently earned prestigious recognition, securing multiple awards for their exceptional performance in various sectors of their business. This impressive achievement highlights MMSA’s commitment to excellence, particularly in aftersales service. MMSA was honored with a distinguished Diamond award, marking their third consecutive exemplary performance in the aftersales category. This accolade was part of Mitsubishi's annual global After Sales Business Excellence Programme, which evaluates service excellence across the brand’s dealer networks worldwide. The South African subsidiary's dedication to customer satisfaction and retention, along with outstanding spare parts and accessory performance, contributed significantly to this recognition. MMSA's continuous efforts in these areas not only earned them the Diamond award but also a Gold award for the 2023 financial year. In addition to their triumph in aftersales, MMSA excelled in the sales and marketing category for the first time, receiving favorable scores. The programme assesses various factors including public relations, external communication campaigns, and overall customer experience. MMSA’s superior performance in these areas earned them a special marketing award, acknowledging them as the best in public relations within the region. Jeffrey Allison, General Manager of Marketing for MMSA, expressed pride in these achievements, emphasizing the importance of the programme in benchmarking their performance against peers in different markets. "This programme is a great way of measuring ourselves against our peers in different markets. It offers valuable insights, allowing us to identify areas for improvement as we strive for ‘Lifetime Customer Loyalty’,” said Allison. MMSA's strong relationship with their dealer network has been a key factor in their success. By ensuring that dealers have the necessary tools to perform optimally, MMSA has fostered a partnership that has been recognized with a Gold award at the recent NADA DSI awards. Steven Terblans, General Manager of Aftersales at MMSA, highlighted the critical role dealers play in their success. “Our dealers are the face of our business and key to fostering long-term relationships with South African customers. The recent awards are testament to the initiatives put in place to ensure our dealers are well-equipped to serve customers to the best of their ability,” said Terblans. Mitsubishi Motors SA is poised for continued success with an exciting and extensive product lineup. The strong bond between MMSA, their dealer network, and customers sets a solid foundation as they prepare to launch the all-new Triton later this year. With these accolades, MMSA continues to demonstrate their unwavering commitment to excellence, customer satisfaction, and a positive brand image, solidifying their position as a leader in the automotive industry.